As presented on the site and in the community, whether it is necessary to adjust the filing and if so, in what direction.

We disassemble targeting and audiences, ad formats and creatives, draw up a scheme for weak spots and campaigns that require further development.

Sort out the audience with which you should work – how to break them and target them. I’ll tell you why it’s worth choosing these people, for what interests / age / geography it is worth adjusting. And I’ll tell you how to work with them in the future, in order to reduce the cost of the click and bid.

We are telling you which formats of advertising you better use for your product. This can be direct ads, video ads, advertising leads, etc. We will tell you why it’s worth trying these formats and in what way – you’ll get ready-made ideas and solutions for your product.

On the example of one audience, I give the xcel-table, where I paint – what formats of advertising, in which social network to run. This table will give you an understanding of how to work with each of them, build a media plan and a system in which it is easy to track the results of your campaigns.

We do not work within the rules. If I see that other tools and activities are suitable for you, then I will write to you about this. I will also give recommendations on management and set priorities in launching advertising so that you are not afraid of volumes and inconsistencies.