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Corporate identity is a strong visual identity of a brand or company. It is he who highlights you among the competitors, emphasizes the individual and positive aspects of the image, promoting your brand or company forward.

Corporate identity is the unity of all corporate elements.

It all starts with the logo

The logo is an integral part of the brand, the main visual element of the corporate identity. The logo reflects the image of the company and makes it recognizable. Moreover, this small graphic sign should carry in itself ideology and priorities of the company, it is possible to hint at a direction of activity, to cause trust in target audience.

Signs of a good logo:

  • Ease of perception
  • Attractiveness
  • Readability
  • Simplicity of forms
  • Recognition
  • Memorability
  • Reflection of the company’s image, mission

What you get after cooperation:

  • Unique logo
  • Logo in vector format (Adobe Illustrator, Corel). Files in this format will be necessary for you when using the logo in printed materials
  • Logo in PNG format with a transparent background. This format is useful for you when preparing presentations, placing a logo in a Word document or on the site
  • Monochrome version of the logo

The grafical part:

  • Logo description (colors, elements, silhouette)
  • Description of the main version of the use of the logo (horizontal and vertical versions, the security zone of the logo, the conditions for changing the size of the logo)
  • Color use of the logo (in full color, black and white version, monochrome version)
  • Variants of the use of the logo depending on the brightness of the background
  • Invalid use of the logo
  • Rules for the use of the logo on various materials
  • Main corporate font and additional fonts
  • General principles of building breadboard models
  • Principles of outdoor advertising

What does the corporate identity include?

  • Logotype
  • Company font
  • Brand colors
  • Corporate character (if necessary)
  • Design of identity elements of corporate identity

CORPORATE ELEMENTS:

  • Business card
  • Business letter letterhead
  • Email Template
  • Fax Form
  • The envelope
  • Folder
  • Badge
  • Catalog
  • Presentation PDF

PROMOTIONAL MATERIALS:

  • Booklets
  • Posters
  • Leaflets
  • Brochures
  • Posters
  • Mobile exhibition stand
  • Registration of transport
  • Press Release
  • Design Big board 
  • SOUVENIR PRODUCTION:

    • Packages
    • Pens
    • Flash Drives
    • Calendars
    • Appointments
    • Notepads
    • Cap
    • T-shirt
    • Checkboxes
    • Mugs
    • Badges

 

PACKAGING:

  • Packing of goods
  • Paper for packing
  • Gift bags

 

OVERALLS:

  • Working clothes (overalls, T-shirt, T-shirt, bike)
  •  

  • Working headdresses (cap, helmet, hat)

 

Brendbuk

Brandbook is the “passport” of the company. This is a document that is a guide to the use of corporate identity. Brandbook can be formed during the development of corporate identity, and can be ordered as a separate service to the already used corporate style, which lacks the system, structured.

Brandbook can be divided into 2 large blocks: the ideological part (lots and lots of text, but useful) and the graphic part (the use of the logo, the principles of the layout of the logo, the principles of building any graphic information of the company).

 

Ideological part:

  • Description of the company’s activities
  • Formulation of the mission and philosophy of the company (goals and objectives that determine the factors of doing business, in other words, “what the company seeks”)
  • Description of brand values
  • Description of the target audience of the company
  • The allocation of competitive advantages of the company at this stage of development (strengths and weaknesses)
  • Description of the brand message that is sent to the consumer
  • Brief definition of a brand message (= company slogan)